How does one become a product designer?

How to companies can escape outdated, tired product design, and replace with designer level products THAT WORK!

Products falling kinda flat? Turn your product offering to the bright side.

How can your marketing or manufacturing company take over new market share?

How can you set the bar, when many people don't even know where the bar is?

How can you make an impact, for more MARKET SHARE?

Competitive Markets require Competitive Designs

It is simple, the age old adage of people wanting "the best products money can buy"

Today's consumer is among the most educated and experieneced in all of human history. They expect the best. Not everyone needs to pinch pennies, and going after that market segment might just only yield pennies as well.

If you are serious about managing a stock price as high and mighty as Apple, Microsoft or Amazon, you have to be able to capture MORE THAN WHAT IS ALREADY BEING CAPTURED.

How do you capture more in regards to product design? Give more.

It takes a servant's heart to crack the code of being able to give people what they want. And if your product design team isn't amped up about their products, then why should your customers be amped up as well?

This is why creativity is essential. People like new, bigger, better.

They don't want cheaply made, old, worn out ideas.

And taking over a new market and aiming to disrupt can be risky. But it can also be pivotal and instrumental into giving people what they want.

So by that token

Give the people what they want.

Let them eat cake.

Sometimes, you can make more not by withholding your wares but by providing your wares.

The air of luxury only might last 10 years, but the air of dependability, the air of superiority lasts much longer.

People want Superior, well designed, well purposed products.

That is my mission at Mike Sorel, Jr. .com

I just give people what they want.

That is the core of my design philosophy. How can you sell a product that doesn't have the W.O.W. Factor.

Each brand has a personality, each product a mood, each transaction an excitement level. Who are you serving? Who is the end product?

Who is buying your product?

People don't want to buy your product as they are, they buy your product as they aspire to be.

So give them philosophy within their product's identity.

And weak, cheap, flimsy, breakable, and old - is not what American's buy based on their preferences.

Innovation is a burger, and the future is a better burger.

America - We Push Limits Here

we not only crave more, better, faster, more engaging, more efficient, more effective

we fantasize about it

we fantasize about bigger better business machinery and equipment,

THAT CAN HELP US MAKE OUR JOBS EASIER, SO WE CAN THROTTLE DOWN AND GIVE MORE TO OUR CUSTOMERS.

So when you are selling products to people operating businesses of their own, you can't sell cheap knockoffs, you can't sell inferior "get rich quick" scammy products.

People can smell a scam a mile away these days, and multi-billion dollar business behemoths all share one common thread, THEY ARE NOT BUILT AROUND SCAMMY PRODUCTS.

How do we conquer scammy products

PUT OUT GOOD PRODUCTS

PUT OUT WOW

DON'T TREAT YOUR CUSTOMERS LIKE CUSTOMERS TREAT THEM LIKE BUSINESS OWNERS

THE GOALS OF THEIR TOOLS & EQUIPMENT IS TO SERVE THEIR CUSTOMERS

AND IF YOU ARE SCAMMING YOUR CUSTOMERS, HOW DOES THAT MOTIVATE/INCENTIVIZE THEM IF THEY WANT TO RUN A BUSINESS WITH A BACKBONE.

PRODUCT DESIGN IS THE FABRIC OF AMERICANA

DON'T DOWNPLAY WHAT MAKES THIS COUNTRY GREAT

DON'T CHEAT YOUR OWN PEOPLE

FOR A QUICK BUCK

YOUR STOCK HOLDERS WILL BE UPSET IN THE LONG RUN

AND PUMPING AND DUMPING SHORT RUN GAINS

BY CUTTING COSTS

IS NOT EFFECTIVE

PRIORITY ONE IS PUTTING OUT SUPERIORITY

PRIORITY TWO IS CUTTING COSTS

DO YOU SACRIFICE PRIORITY ONE FOR PRIORITY TWO?

THIS IS HOW BUSINESSES FIZZLE OUT

LET YOUR STOCK HOLDERS MAKE MONEY WHEN THE NATURAL ECONOMY GROWS, NOT WHEN YOU MAKE A COUPLE CHEAP QUICK SALES.. DON’T BUILD YOUR BRAND IDENTITY ON CHEAP TURNAROUNDS…. WOULD WARREN BUFFETT NOT BUY A TOOL BASED ON IT’S QUALITY? I DON’T KNOW I’M NOT A STOCK TRADER I AM A PRODUCT AND TOOL DESIGNER.

DON’T LET CHASING QUARTERLY PROFITS THROW YOU OFF TRACK OF BEING A BRAND WITH A REPUTATION

PROFIT CHASING CAN PROFIT DOLLARS, BUT WHAT GOOD ARE DOLLARS WHEN THE IDENTITY OF AMERICANS ARE DENATURED? WHAT HAPPENS WHEN YOU PROFIT AND YOUR CUSTOMERS FEEL SCAMMED? IT’S A STINKER, AND YOU ARE HARMING YOUR REPUTATION OVER THE COURSE OF A FEW YEARS.

BUILD A PERENNIAL, EVERGREEN, SUPERIOR BRAND.

STOP DRIVING DOWN THE MARKET FOR QUALITY.

CHEAP PRODUCTS ARE FOR CHEAP PEOPLE

CHEAP TRICKS

RUINING PEOPLE’S MOODS

SELLING CRAP JUNK AND SCAMS

PEOPLE DEMAND QUALITY

JUNK IS JUNK

YOU CAN'T PUT OUT GRADE D MEAT AT A GRADE A BURGER JOINT

WHEN EVERYBODY WINS, EVERYBODY WINS

THEN WHY SHOULD YOU IMAGINE YOU'LL HAVE SUCCESS WHEN YOU SELL INFERIOR PRODUCTS

STOP NORMALIZING LOW QUALITY CRAP, IT DRIVES THE QUALITY DOWN ACROSS THE BOARD

THERE ARE MORE IMPORTANT THINGS THAN PROFIT

DO YOU BASE YOUR COMPANY OFF DAY TRADERS OR LONG TERM INVESTORS?

DO YOU BASE YOUR COMPANY OFF INVESTORS OR THE ACTUAL PEOPLE USING YOUR PRODUCTS.

DOES YOUR COMPANY CHASE TRENDS OR CHASE QUALITY?

THIS IS THE VALUE OF PRODUCT DESIGN. IT IS A STANDARD OF QUALITY. IT IS ABOUT RAISING THE BAR. AND YOU HAVE PEOPLE OUT HERE SELLING PRODUCTS AND TOOLS, AND THEY DON'T EVEN KNOW WHERE THE BAR IS!

Why Product Design is important

Because men want to be men, lgtbq want to be whatever they want to be, ditzy women want to be ditzes, himbos want to be himbos, men want to be men, women want to have babies, and men want tools, kids want to play video games.

Mass Markets are not Quality Products

Knowing your product identity, by restoring Masculine Product design, for people that are masculine using them!

I invented a comb with hair product, not all men wear hair products, women can use a comb with a product sprayer in the comb too.

The Fonze is the Fonze

Sandy is Sandy

Products are Products

so if you are trying to capture Market Share

CAPTURE IT BY THE BALLS

with Balls to the Wall BOLD

THAT’S WHAT I BRING

I FANTASIZE ABOUT HOW MANLY I CAN DESIGN MY PRODUCTS

SOMETHING THAT A CAVEMAN WOULD USE

A PRODUCT TO GIVE A HETEROSEXUAL MAN A TOOL BONER

SOMETHING TO MAKE A MAN SALIVATE THINKING ABOUT HOW MUCH BETTER FOOD HE CAN AFFORD IF ONLY HE HAD THAT TOOL

SALIVATION

NOT SALVATION

SALIVATING

HITTING THAT AUTONOMIC NERVOUS SYSTEM

DRIVING DOPAMINE CRAZY

FORD TAURUS

WHEN IS THE LAST TIME A RED BLOODED GUY GOT EXCITED ABOUT A FORD FOCUS.

ADDERALL GETS PEOPLE EXCITED.

FORD TAURUS, FORD FOCUS, NO.

MAYBE A FORD SHO

PEOPLE WANT UPGRADES

PEOPLE WANT POWER

AND MORE SO THAN PEOPLE WANTING POWER,

THEY WANT TO AVOID FEELING POWERLESS

AMERICAN HISTORY, IS OF TOOLS, INNOVATION, DESIGN AND POWER

THE POWERS AT BE, WANT PEOPLE IMMASCULATED

SURE IT MIGHT MAKE SOME SUBSETS OF WOMEN FEEL MORE AT EASE

AND THIS MIGHT BE GREAT P.R. FOR THE PRODUCT'S PUBLIC IMAGE

BUT REAL MEN HATE PUBLIC IMAGE

THEY DON'T GEL THEIR HARI AND WEAR NEW CLOTHES

REAL MEN WANT REAL TOOLS

REAL MEN WANT AN HEIRLOOM

REAL MEN WANT A TOOL THAT IS A MONEYMAKER, WITH NO BULLSHIT

NO INFERIOR PRODUCTS

REAL MEN, LIKE REAL TOOLS

NOT THIS **MAYBE A WOMAN WOULD BUY THIS TOO**

IT'S NOT ABOUT PACKAGING AND MARKETING

TOOLS JUST DON'T SEEM AS MANLY TODAY, AND IT MAKES YOU FEEL WEAK

NOT ONLY IS THE TOOL WEAK

BUT IT MAKES YOU FEEL WEAK

LIKE IT IS SOME TYPE OF BULLSHIT IN YOUR HANDS

FRADULENT

LIKE JACOB'S MEAT INSTEAED OF ESAU'S

THE BIRTHRIGHT..... JACOB'S MEAT DID INDEED TASTE BETTER THAN THE WILD MEAT ESAU COOKED

BUT MAYBE THE TOUGH AND DYING MAN WANTED TO DO JUSTICE TO HIS SON ESAU

HE WANTED A GENIUNE AND LEGITIMATE MEAL

NOT A LIE

WHEN DO PEOPLE PREFER A LIE

HE WASN'T DEAD YET HE WOULD HAVE WAITED FOR A CEREMONIAL MEAL

DAMNIT

WHAT HAPPENED TO THE BALLS IN AMERICA

ALL THE TOOLS ON THE SHELVES ARE PASTEL GREEN OR EASTER ORANGE OR ROLLERCOASTER RED

WHAT HAPPENED TO TOOLS THAT MADE REAL MEN EXICTED FOR NOT FEELING LIKE HE IS PLAYING WITH A GODDAMN FUCKING TOY

THAT'S WHAT GETS ME UP AND EXCITED

NO BULLSHIT, SUPERIOUR PRODUCTS

THAT MAKE ME FEEL LIKE A MAN

SO I DON'T FEEL BOMBARDED WITH SOME HUEY GOOEY OH SO SOOTHY AESTHETIC MADE BY SOFT PEOPLE IN A LAB

IT KILLS THEM TO KNOW TRADESMEN CAN BUILD BETTER PRODUCTS THAN THEIR FANCY INDUSTRIAL DESIGN DEGREES.

BE A MAN WHEN YOU ARE DEALING WITH TOOLS

WOMEN CAN HAVE THE DINNERS, THE CLOTHES, THE JEWERLY, THE DRAPERY, THE DECOR, THE SEDANS, THE LUXURY

FOR GOD'S SAKE

LET MEN HAVE THEIR TOOLS

WITHOUT THESE FUSIONY RUBBERIZED COLORFUL TOY LOOKING EMASCULATED NINCOMTOOLS

JESUS CHRIST

PUT THE BALL IN BALLS AND THE PUSSY IN PUSSIES

WHO IS DESIGNING THESE PRODUCTS WITH THESE BLANKETED IDENTITIES

IF YOU MAKE A SUPERIOR TOOL, DON'T FRET IF PEOPLE DON'T BUY NEXT SEASON, THEY BOUGHT LAST SEASON.

STOP MAKING YOUR PRODUCTS PLANNED PASSE

MAKE HEIRLOOMS, IT'S GREEN FOR GODSAKES

IT'S GREEN, HAS BALLS, IS BUILT TO LAST, AND GRANTS ENDURING PRIDE, LIKE THIS COUNTY USED TO DO BY MERIT OF PROXIMITY

THE EMASCULATION OF PRODUCTS, MAKING MORE WORK OUT OF HOW IT LOOKS THAN HOW IT WORKS

I LIKE TOOLS

GOOD TOOLS MEAN I CAN SERVE MY CLIENTS MORE

TOOLS ARE NOT A SELFISH PHENOMENON

TOOLS ARE EFFECTIVE

TOOLS WORK

TOOLS FINISH JOBS

TOOLS FEED THE PARTY

TOOLS CHOP THE WOOD AND LIGHT THE FIRE

TOOLS FILL MEN'S HANDS WITH PRIDE

AND BULLSHIT CORPORATIONS BUILD TOYS

TOYS NOT TOOLS

HOME DEPOT LOOKS LIKE A KID'S TOYSTORE

NOT FOR GOD DAMNED MEN

AND FEMININE MEN, IMMATURE MEN, AND WOMEN BUY TOOLS TOO

BUT WHAT DOES THAT DO TO CASTRATE YOUR PRODUCT'S IDENTITY AND AURA

TO SELL A FEW MORE TOOLS

GOD DAMNIT WHAT ABOUT MEN

WHAT ABOUT WHAT WE LIKE

WHAT ABOUT WHAT WE KNOW TO BE TRUE

AND IN LIFE, WHEN MUCH IS UP FOR DEBATE

TOOLS ARE THE TRUTH

PRODUCTS PRODUCTS..........

PEOPLE LIKE NO BULLSHIT

NOTHING FRILLY ABOUT A GUN

PEOPLE GO NUTS FOR GUNS

SO WHY DO THEY MAKE OUR POWER TOOLS LOOK LIKE PLAYSTATION ONE GAMECOVERS?

WHY DO PEOPLE WEAR CLOTHES TO GIVE OFF AN IMAGE AND NOT A REPUTATION FOR REPUTATION SAKE

WHEN DOES IMAGE = REPUTATION, SAVE FOR IN THE MINDS OF THE DULL

SAVE FOR THE MIND OF THE IMMATURE

GO HIRE A WEAK PRODUCT DESIGN FIRM

WITH SOME 90'S COLORS AND POLYGONAL ACCENTS

GOOD LUCK

GET MORE WOMEN TO BUY THEM

ATTRACT MORE EYES IN LINE AT THE STORE

BUILD YOUR BRAND LIKE YOU ARE SELLING SNACKS

BUT WHEN YOU WANT TO BUILD AN HEIRLOOM, SO WHEN YOU ARE OLDER AND PASSING ON YOUR LEGACY TO YOUR SONS,

GIVE YOUR SON A TOOL YOU CAN LOOK HIM IN THE EYE AND ACTUALLY SMILE ABOUT, WITH THE BOND OF A MAN PASSING ON A TOOL

THAT SPEAKS MUCH BRAVER THAN PASSING ON MONEY

IT SPEAKS MORE HUMAN THAN WORDS

IT SPEAKS MORE LOUDLY THAN CHAOS

HERE.... TAKE THIS

LOOK A FATHER IN HIS EYES

AS HE PASSES SOMETHING HE IS PROUD OF DOWN TO HIS SON

HERE, USE THIS

IT'S NOT A 59.99 POWER DRILL

IT'S NOT A 289.99 DOLLAR CHAINSAW

IT IS A PIECE OF PRIDE, IT IS LOVE IN TOOL FORM

AND IT'S AN HEIRLOOM BECAUSE IT REPRESENTS A FATHER'S LOVE

AND THE HOPE OF A FUTURE FOR A YOUNG MAN

NOT A GOD DAMN SUMMER SALE ON THE TOOL AISLE

SO YOUR WIFE CAN NOT BE SCARED TO USE IT

BUT THAT'S FOR MAN'S MANS

WHEN YOU MAKE WOMEN PRODUCTS, MAKE WOMEN DESIGN THEM

I HAVE TOPPED 50 FOOT TREES

GOT MORE ENJOYMENT FROM OPERATING A SKID STEER LOADER THAN DEALING WITH WOMEN

I PREFER STICK SHIFT TRUCKS

I BASICALLY ONLY TRUST STIHL CHAINSAWS

I HAVE MY PULSE ON TOOL USE

THE ARMY IS ABOUT THIS METRIC

NO FRILLS, NO BULLSHIT

NO INFERIOR FEELINGS WITH MY TOOL

I DON'T WANT FANCY LUXURY, I WANT SOLID AND EFFECTIVE

AND IT'S FUNNY THAT THOSE TOOLS COST THE MOST

BUT WE JUST SET UP FACTORIES PUMPING OUT BULLSHIT TO SELL REAL TOOLS FOR THE MOST

BUT THE LIONS SHARE OF THE PRODUCTS ARE JUST JUNK

DO ONLY THE PRIVALEDGED DESERVE NICE THINGS?

DO THE MAJORITY OF PEOPLE BUYING POWER TOOLS HAVE TO HAVE POOR QUALITY ITEMS?

DO THEY NEED THE MONEY THAT BAD, TO PUMP OUT JUNK INTO THE WORLD?

THIS COUNTRY WANTS MONEY, SO THEY CAN BUY TOYS

IT IS A MACHINE HELLBENT ON SCAMMING AND SCHEMING

THE AMERICAN WAY IS NOT ALWAYS "I MADE THIS MONEY"

THE AMERICAN WAY IS "NO BULLSHIT"

KNOW WHO YOU ARE DEALING WITH

CUT YOUR PROFITS, TO GROW YOUR REPUTATION

BULLSHIT IN BULLSHIT OUT

TOOLS AND PRODUCTS SHOULD BE FOR GROWN FOLKS TO APPRECIATE

CRAPPY PRODUCTS LAST 2 YEARS AND END UP IN A LANDFILL

CHEAP PRODUCTS FOR EARNINGS?

IS YOUR TOOL A $6 WHORE OR A FINE PIECE OF MACHINE?

THE PRODUCT PROFITS HAVE REDUCED AMERICANS MOODS

DEPRESSION IS BEING SPREAD BY PEOPLE PUMPING OUT PETTY USELESS GARBAGE

IS SPAM EMAILS AMERICAN?

IS OPENING UP YOUR EMAIL BOX TO NEVER ESCAPE A CONSTANT TORRENT OF COUPONS AND ADS FOR THINGS YOU DON'T WANT

AND IS IT PERMISSION MARKETING TO HAVE TO CLICK AROUND AND JUMP FORM PAGE TO PAGE TO UNSUBSCRIBE

YOU CAN'T FOOL PEOPLE

PEOPLE ARE GETTING SMARTER AND SMARTER

AND THEY GROW TO DISTRUST AND HATE INFERIOR SHIT

PEOPLE WANT SIMPLE, AND THEY WANT GOOD

AND LIKE THE BIBLE SAYS "WHAT DOTH IT PROFIT"

IS IT JUST MONEY YOUR PRODUCT IS SERVING

OR IS IT PROFITING INTANGIBLES LIKE PRIDE, APPRECIATION AND RESPECT

IF PEOPLE BUY YOUR PRODUCTS AND YOUR QUARTERLY NUMBERS ARE INFLUENCING YOUR PRODUCT DESIGNS

AND THEY AIM TO PLEASE STOCK HOLDERS BEFORE THE USER

THEN YOUR COMPANY IS JUST ASS BACKWARDS

AND THE RETURN TO QUALITY

GETS STYMIED BY SHORT TERM GAINS

LINING YOUR POCKETS SO YOU CAN GO BUY OTHER SCAMMY PRODUCTS

LINING YOUR PRODUCTS NOT JUST AT THE EXPENSE OF PEOPLE'S WALLETS

BUT YOU ARE ALSO ROBBING THEM OF THEIR MENTAL PEACE AND MOOD

PEOPLE DON'T LIKE TO USE CRAPPY PRODUCTS

THEIVES, ACCOUNTANTS, STOCK HOLDERS, CEO'S - YOU GUYS RUN AN ARCADE GAME

STEVE JOBS PUT PRODUCT BEFORE PROFIT

ALL THE GREAT COMPANIES DO THINGS THE RIGHT WAY

SO WHY SHOULD YOU HAVE SOME CHEAP PRODUCT

JUST TO TURN A QUICK BUCK

IF YOU CAN'T DO SOMETHING RIGHT YOU SHOULDN'T DO IT AT ALL

THIS IS WHY I DESIGN PRODUCTS

I WANT STUFF THAT I'D LIKE AND APPRECIATE

AMERICANS ARE SOME OF THE MOST EDUCATED PEOPLE GLOBALLY

AND WE ARE GETTING BACK INTO THE TRADES

AND YOUR TOOLS LOOK LIKE JUMPING FLASH OR SUPER MARIO

YOUR TOOLS LOOK LIKE GOD DAMNED SNES COVERS

WHAT THE FUCK

TOOLS ARE TOYS NOW?

MEN ARE MEN AND YOU WANT THEM TO FEEL LIKE LITTLE KIDS

AND HAVE A HANDLE THAT FEELS LIKE SHIT?

FUCK

PROFIT SHOULD NOT INFLUENCE TOOL DESIGN

PRODUCT DESIGN

IT'S NOT THAT EVERYONE SHOULD BE ENTITLED TO QUALITY

IT'S THAT YOU ARERN'T BASING YOUR REPUTATION OFF OF BEING CRAPPY

DOES THAT MAKE SENSE?

EVERYONE CANNOT DRIVE A ROLLS ROYCE

I GET THAT

BUT EVERYONE OWNING KNOCK OFFS AND CRAPPY CHEAP INFERIOR PRODUCTS

WHILE SOME PEOPLE WIN

IT IS NOT AMERICAN TO BE SURROUNDED BY SUCKERS

AND SUCKERS DON'T USE CRAPPY TOOLS

AND THE TOOL AND PRODUCT DESIGN BUSINESS

HAS GOT TO GET THEIR PRIORITIES STRAIGHT

OR ELSE PEOPLE ARE GOING TO BE DEPRESSED, BY THE VERY THINGS THAT SHOULD MAKE THEM HAPPY

AND IT ISN'T ABOUT POWER

IT'S ABOUT NOT FEELING WEAK

AND NOTHIGN WILL LOWER MY MOOD

THAN USING A TOOL OR PRODUCT THAT WORKS SHITTY

BECAUSE I DON'T WANT TO FOCUS ON THE TOOL

I WANT TO FOCUS ON HOW I USE IT

IT JUST MAKES ME FEEL BETTER FOR THE PEOPLE I SERVE, WITH THE QUALITY OF MY CRAFTSMANSHIP

SO HOW DO YOU FEEL ABOUT YOUR QUALITY OF YOUR CRAFTSMANSHIP

STOP SCAMMING AMERICANS

STOP SELLING CANDY CORN PRODUCTS

BUILD QUALITY

AND EVERYONE WINS