APRIL 25 2024
THE BIG MONEY IS IN SELLING ECOMMERCE PRODUCTS TO PEOPLE WHO ARE ALREADY BUYING WHAT EXISTS
NEW PRODUCTS, NO ONE CARES ABOUT NEW PRODUCTS, BECAUSE THEY ARE TOO HARD TO SELL!
WELL, UNLESS YOU ARE MICHAEL SOREL, JR!
I design new products. Products that fill an gap yet to be acknowledged. So when this Event Planning Major from UCF entered into the world of Industrial Design, I use my deep empathy to figure out how can we tailor fit something to a niche user.
the riches are in niches
so, finding niche products for niche users, is my niche.
how does one do this? by observation, aka, paying atention.
what does a general contractor need besides a new innovative hammer… what are the other 222 different tools on that jobsite that need information gathering to figure out how to improve those products.
industrial designers won’t go build a hose in the pacific northwest to do research into the process, but i will.
the gold, the gold of what you need to look for when designing innovative new products, is in the standards of today
WITHIN THE STANDARDS OF TODAY, WE ECLIPSE THE OPTIMUM, TO PRODUCE THE NEW OPTIMAL
this is not some rinky dink, blog, with rinky dink musings
this is the golden ticket to striking it rich in product design.
YOU HAVE TO GO OUT AND USE THE PRODUCTS OUT NOW
AND FOR AN EMPOWERED PRODUCT DESIGNER - THE NEW PRODUCTS FLOW ALMOST AS CERTAIN AS YOUR NEXT 100 BREATHS!
SIMPLE, ELEGANT DESIGN, COMES FROM TOOLS THAT TICK YOU OFF!
WHEN THE FOCUS IS THE JOB,
YOU DON’T FOCUS ON THE TOOL TO MAKE A BETTER TOOL
YOU FOCUS ON THE JOB
YOU DO THE JOB
FOCUS ON THE JOB
GET THE JOB DONE
SEE WHAT THE CONSUMERS OF THAT PRODUCT WANT
AND BASED ON CONSUMER TRENDS AND PROJECTIONS
NEW MATERIALS NEW WAYS OF DOING THINGS
NEW TECHNOLOGY AND NEW INNOVATIONS
THIS SETS THE STAGE FOR A COMPLETELY NEW “USE NEEDS” DRAWING BOARD
TOOLS CHANGE WITH THE TIMES MORE THAN THE WEATHER
TOOLS CHANGE WITH THE TIDES
THE GREAT THING ABOUT HUMANITY IS….. WE DON’T WORK WITH ABSOLUTES
WE WORK WITH TRENDS, SETTING THEM, CRASHING THEM, ADOPTING THEM, ALTERING THEM
PEOPLE PLACES AND THINGS ALL DETERMINE WHAT SOMETHING SHOULD LOOK CONSIST OF AND FUNCTION LIKE
IT IS LIKE AN ALGEBRAIC EQUATION…..
IF YOU HAVE A TALL POPULATION, YOU NEED BIGGER CHAIRS
IF YOU NEED BIGGER CHAIRS, YOU NEED BIGGER TRUCKS
IF YOU NEED BIGGER TRUCKS YOU NEED MORE CDL SCHOOLS
IF YOU HAVE BIGGER CHAIRS YOU NEED BIGGER NAILS, OR MORE SCREWS
YOU AREN’T GOING TO SELL POWER DRIVEN SCREW GUNS WHERE PEOPLE DON’T BUY LARGE CHAIRS
i mean that wasn’t the most well thought out analogy, but you can catch my drift
times, tools
tools change with the times
tools change with the culture
tools ARE THE CULTURE
artifacts of jobsites
even a wife does it job for a husband
much like a husband does a job for a wife
food does it’s job
but recipes change
and when you figure out why and how recipes change
then you will begin to understand
why products have to change
and it’s not about parts
it’s not about looks
its about the job that the tool even does
gag gifts have their place in society
it’s not what it does but how it does it
everything could use something specific
the devil is in the details when it comes to product design
so figure out why how and what you want people to FEEL
some people like image feel
some people like results feel
some people like savings feel
some people like experimental feel
or do it yourself feel
or scrappy bottom of the barrel used from a pawn shop feel
some people like high ticket feel
what does you and your team of stock holders value?
does your brand actually value productive experiences with products
or are you just trying to sell a hunk of metal and plastic
there is a reason Stihl chainsaws are considered heirlooms
there is a reason something nice, which is timeless, and if the condition is maintained, 30-40-50-60 years from now, the tool will still work
because in the world of image based products
with subliminal surface level feels
versus utility based feels, with substantive solid effectiveness feels
this all stems from the level of competency in the user
has this user used other tools in this industry before?
if they have, they can spot a cheap, expendable tool
create heirlooms
fuck your stock holders
if you want to build the apple of chainsaws
you have to create heirlooms for power users
not discounted coupon based penny pinchers shopping at home depot to slovenly try to recoup the cost of losing their youth, by doing their own half assed dangerous yard work to avoid supporting professionals
man
its just how the economy is set up
that expensive things tend to be designed better
but..
when you roll out and unpack the nature of product design
juxtaposed with wasteful engineering and throw away cheap products
MAN JUST MAKE DOPE PRODUCTS THAT PEOPLE ACTUALLY VALUE
THE STOCK HOLDERS DON’T GET TO KEEP ALL THE VALUE
THE PRODUCT IS THE VALUE
THE PERSON BUYING THE PRODUCT IS THE VALUE
STOP GEARING THESE COMPANIES FOR THE SHORT TERM MINI GAINS
JUST BUILD DOPE SHIT
PEOPLE AREN’T STUPID
THEY WANT QUALITY
METAL AND PLASTIC
ISN’T LIKE RARE AGED WINES
WE CAN AFFORD TO PRODUCE QUALITY PRODUCTS FOR PEOPLE
STOP BUILDING SHIT!
STOP BUILDING SOUP OF THE DAY CHAINSAWS AND HAMMERS
BUILD QUALITY
TRUE VALUE COMES FROM WHAT PEOPLE ACTUALLY WANT
AND IF YOU ARE STOCKING SHELVES WITH BARGAIN BASEMENT COUPON HUNTERS
SCRAMBLING TO SET THE PRECEDENCE FOR A BROKEN SPIRITED WORLD
FILLED WITH PENNY PINCHING AMATEURS
MAN
SHIT
FUCK THAT SHIT
BUILD DOPE SHIT
BUILD THE BEST
PATENTS RUN FOR 17 YEARS
STEAL SUPERIOR PRODUCTS FROM THE PAST
STOP TRYING TO PUT STYLIZATIONS AND NEW FUTURISTIC GRIPS ON A HAMMER
FIGURE OUT WHAT DUDES ACTUALLY WANT
MAKE DUDE SHIT DUDE SHIT
MAKE WOMEN SHIT WOMEN SHIT
STOP TRYING TO TAILOR YOUR PRODUCTS JUST TO GET THE QUICK SALE
IT IS SUCH A WAY TO TAKE THE WIND OUT OF THE AMERICAN PUBLIC’S SAILS
WE NEED MUCH MORE AS AMERICANS THAT OUR BUSHES TRIMMED
WE NEED TO NOT BE UPSET BY OUR TOOLS
SO SOME STOCK JOCKEY CAN GO BUY A BOAT
THE VALUE IS IN THE PRODUCT
DON’T LET CORPULANT CORPORATE GREED ROB PEOPLE FROM THE JOY OF USING A PRODUCT THAT DOESN’T MAKE THEM FEEL LIKE “THEY’VE BEEN HAD”
